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Good Smile Company

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Good Smile Company (グッドスマイルカンパニー) is a Japanese manufacturer of hobby products such as the Nendoroid and figma product lines, as well as scale figures.


Good Smile Company was established by Aki Takanori in 2001 as an event management and talent company. Thereafter it began working with Max Factory on hobby related products which soon become the main focus of the company. Good Smile Company is now primarily involved in the planning, production, manufacturing and sales of figures and toys, but also markets accessories and other goods.

Promotional involvementEdit

Good Smile has been involved in collaborations with FamilyMart and SEGA.


Producer Various  
Release Date February 3, 2010  

Hard ProductsEdit

Standard figurinesEdit

The Good Smile Company has produced a number of figurines based on PVs of Vocaloids from Crypton Future Media as well as standard ones based on their boxart. Max Factory uses the Good Smile Company for distribution, which is why several model lines appear in both their and Good Smile's catalogs and many Max Factory models are listed as "Good Smile Company" instead of "Max Factory". It can therefore be difficult sometimes to determine who produced the models and mislabeling may occur.

Nendoroid seriesEdit

Nendoroids (ねんどろいど) are a figurine that is produced in super-deformed style. They come with interchangeable faces and props. Some contain limbs which can be swapped out for other parts, though they usually have a minimum amount of posing that can be done to the figure otherwise. Heads and a bodies can be disconnected as well, allowing collectors to mix and match outfits between figurines. They are not a toy and are designed purely for collecting, despite the extras that come with them.

The Nendoroid Petite/Puchi (ねんどろいどぷち) are also in Super-deformed style and as their name suggests are much smaller in size. They are a basic model compared to the bigger Nendoroids, often cheaper in price. They do not usually have props and usually have no interchangeable parts.

Nendoroid Plus (ねんどろいどプラス) refers to other goods that are based on the Nendoroid designs


Hatsune Miku 1 8 figurine
The image gallery for Good Smile Company may be viewed here.


External linksEdit

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