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This is an article about the marketing of IA.
To promote IA's first concert, IA First Live Concert in Japan, official merchandise has been made for the concert such as wristbands, clothing, keychains, and badges.
Prior to her release, you could buy a t-shirt with her logo on it. IA x GROOVE COASTER t-shirts, as well as other related merchandise, was also available for purchase at the Tokyo Crazy Kawaii Paris convention in September 2013.
A Garage Kit has been made and the PVC version is being produced by Aquamarine. It is already up for pre-order and was released late May, 2013.
On July 1, 2015, 1st Place released a free-to-download iOS and Android app for IA. This includes up-to-date information in both Japanese and English on tour dates for live events, blog entries, and an SNS feed to other official social media accounts, as well as Cloud player that features music and videos from the web featuring IA. 
- Main article: Mobile OS Apps
IA made an appearance in the RPG Demon Gaze along with an IA theme song. The content was added as DLC and released to celebrate the game selling 50,000+ units. Other characters and content were also added. Currently, Demon Gaze is set to be released in North America and Europe in early 2014, however, it is currently unknown whether or not IA's DLC will be made available for this version.
On September 20, 2013, TAITO Corporation's GROOVE COASTER franchise, in collaboration with IA Project, released the IA Clubline Pack for the GROVE COASTER ZERO app available for iPod touch / iPhone / iPad, and is currently available as an in-app purchase. This pack, four songs in total, features music by producers Jin, Teddyloid, and the band ASY. As a bonus, a limited edition playable avatar featuring a pixelized version of IA was also included. A promotional event was also held from September 20th until October 7th: SEE THE LIGHTS feat. IA by ASY was given to all players free of charge upon pressing a special button available only during the event. In addition, players who ranked within the top 1,000 for SEE THE LIGHTS feat. IA stage received ten VISIBLE items for their GROOVE COASTER ZERO app at the end of the promotional period. 
In January 2014, an IA specific PS Vita game was announced called "IA Visual Tracks Colorful" (abbreviated and first introduced as "IA/VT -COLORFUL-"). This will feature 60 IA songs, and is a "sound catching" rhythm game incorporating use of both the analog stick and face buttons. The game was scheduled for release on July 31, 2014, but was delayed to fall 2014 and then further delayed to June 25, 2015.
Race Car SponsorEdit
The IA project is currently sponsoring the LEXUS TEAM SARD at Super GT300 on 18/08 at the seasons opening event, which will mark IA's debut as a sponsor girl.
In 2013 an album called "Circuit Beats" was released as a celecration of the 20th anniversary of the GT. A special version with a 100 page history of the GT was issued along with a special CD containing extras such as GT footage. The album itself contained 17 tracks.
IA has collaborated with Nippon engineering to perform at Kamarok Festival 2012, however, this was not leaked. On November 28th, IA performed with Jin at Voice Fes 2012, singing Livedrive and World Calling, the theme song of the event. 1st Place also announced their next project 'IA Project Next Stage' which will start in 2013. Information about it is unknown, although they have mentioned promoting IA more in the following year.
IA (as well as Internet Co., Ltd.'s VOCALOID GUMI) also performed live via use of the SORIS VLS during the Tokyo Crazy Kawaii Paris convention, held from September 20 to September 22, 2013. This also marks the event as the first officially sponsored live European performance for VOCALOIDs. Songs featured in her performances were Children Record, Headphone Actor, and World Calling by Jin, as well as the debut of the song SEE THE LIGHTS feat. IA, originally performed by the band ASY.
On the first weekend of March 2014, IA was also a featured performer for the 1st Place 10th-11th Anniversary "KEEP HAVING FUN" two-day Live Concerts, singing My Soul, Your Beats! as a duet with Lia, as well as solo performances of SEE THE LIGHTS, LIVEDRIVE, One, Two, Hello, and America ~We are alright!~ Other live performers featured were Lia, Jin (feat. Maria), GARNiDELiA, Ishifuro, Aoi Tada, Mizusu Togashi (veil), "Contemporary Life", LiSA, marina, and "Rock, stock, and the Barrell".
In July of 2014, an announcement was made stating that IA would be the image character for the anime event "Animation Festa in Tokorozawa". The event will be held from July 26 - September 28, 2014. A "miniature" live performance will be held daily throughout the course of the event. 
On April 21, 2015, IA was featured in a studio live performance alongside VOCALOID producer Hachioji-P on the Japanese television program "Music Arrange Battle! Uta Hen" (ミュージックアレンジバトル!歌編). This appearance also marked IA's broadcast television debut in Japan. 
During IA's 3rd Anniversary live broadcast on January 24, 2015, a live event that was scheduled to happen within the year was announced, but details were not revealed until May 30, 2015. Anime Expo released their "Guest of Honor" lineup, revealing that IA would be featured in a live stage performance at Club Nokia in Los Angeles, California during the "Anime Expo Presents Cool Japan Festival" event. The Wagakki Band was also noted as a featured performer, marking both appearances as their North American live debuts.