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MAIKA is a Spanish VOCALOID developed and distributed by Voctro Labs, S.L., and was released in 18th December 2013 for the VOCALOID3 engine. On September 12, 2013, Voctro Labs revealed that ONA, their "private" VOCALOID, shared the same voice provider as MAIKA.
According to Noriko Hayashi, MAIKA was made following the "Pop Diva" appearance requested by Voctro Labs.
After the winning design was chosen, Voctro Labs requested Noriko to change the face expression and hair color scheme. The last one was for avoid comparisons with previous vocaloids like IA or Luka, as originally the hair was peach to light pink. Noriko tested various color combinations with Voctro choosing the final color scheme.
She has a play/pause tattoo (▶ ll) located on her left cheek. The little droid that accompanies her acts as a pet, microphone and speaker; on October 16th, MAIKA's Facebook page started a poll asking fans to give a name for the floating droid. Later, on December 22th, the site stated that the winner name was "NOVA"
It was reported via a YouTube video that Maika's design was made to look mature like Meiko's. However, it was accepted that Meiko's design was a little plain looking, and so Noriko Hayashi went for a design that was more like Lady Gaga. The hairstyle was a main focus in the design. Due to the number of female Vocaloids out, it was felt that if the hair was not something bold Maika would not stand out. Maika's lineart was completed first, at this point the colour scheme wasn't yet selected. She was asked also to make Maika look a little more happier so the expression on her face was changed slightly. Nova was purposely chosen to make Maika different from other Vocaloids. The design itself did not pull any references from Spanish culture, as it was decided that a more international feel to make her more approachable by non-Spanish people and to avoid cliches in design.
On February 25, 2014 Voctro-Labs started an original song contest with the purpose of promote MAIKA. The entries must consist in a original song (lyric, melody, music) in any language with MAIKA as lead singer (another vocalist are permitted as back-up singer), the collaborative songs are allowed. The entries must be submitted to YouTube and labeled with [MAIKA Original Contest] in the title. The deadline is set for May 19, 2014 and the judging will be in 1st of June of the same year..
MAIKA's boxed version was sold as a limited edition of 100 copies; they could be preordered since her release date (December 19th), but shipping won't start until January 2014. The Boxed Limited Edition includes:
Immediate access to the downloadable version of MAIKA's library.
1x DVD MAIKA with all the content of the download version.
1x DVD with trial versions of Bruno and Clara's voicebank (14 day trial).
Four page instructional booklet for MAIKA with phoneme table and concept art.
Four high quality MAIKA prints designed by Noriko Hayashi in A6 format.