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MAIKA is a Spanish VOCALOID developed and distributed by Voctro Labs, S.L., and was released in December 2013 for the VOCALOID3 engine. On September 12, 2013, Voctro Labs revealed that ONA, their "private" VOCALOID, shared the same voice provider as MAIKA.
On 2014, Giuseppe revealed that both MAIKA and ONA are the same VOCALOID3 library. While MAIKA represents the Spanish usage of the vocals, ONA represents the Catalan usage.
She has a play/pause tattoo (▶ ll) located on her left cheek. The little droid that accompanies her acts as a pet, microphone and speaker; on October 16, MAIKA's Facebook page started a poll asking fans to give a name to the floating droid. Later, on December 22, the site stated that the winning name was "NOVA"
It was reported via a YouTube video that MAIKA's design was made to look mature like MEIKO's. However, it was accepted that MEIKO's design was a little plain looking, and so Noriko Hayashi went for a design that was more like Lady Gaga. The hairstyle was a main focus in the design. Due to the number of female Vocaloids out, it was felt that if the hair was not something bold, MAIKA would not stand out. The lineart was completed first; Voctro Labs requested Noriko to adjust the hair color scheme. The last one was to avoid comparisons with previous vocaloids like IA or Luka, as originally the hair was a gradient of peach to light pink. Noriko tested various color combinations with Voctro choosing the final color scheme. She was asked also to make MAIKA look a little happier, so her face was adjusted slightly. NOVA was purposely created to make her design different from other VOCALOIDs. The design itself did not pull any references from Spanish culture, as it was decided that a more international feel would make her more approachable by non-Spanish people and would avoid racial cliches.
MAIKA's boxed version was sold as a limited edition of 100 copies; they could be preordered since her release date (December 19), but shipping won't start until January 2014. The Boxed Limited Edition includes:
Immediate access to the downloadable version of MAIKA's library.
1x DVD MAIKA with all the content of the download version.
1x DVD with trial versions of Bruno and Clara's voicebank (14 day trial).
Four page instructional booklet for MAIKA with phoneme table and concept art.
Four high quality MAIKA prints designed by Noriko Hayashi in A6 format.
Prior to her release, MAIKA was well received by the VOCALOID fandom, with many of her demos hitting over 20,000 pageviews. "En Tu Mirar" has crossed the 100,000 mark and has caused her to become one of the more popular overseas VOCALOID3's to be released.