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PowerFX

PowerFX
PowerFX-Logo.gif
Type Public
Genre Music and video
Foundation 1995
Key people Bil Bryant (Production and CEO)

Andreas Tyson (Production Manager) Einar Andersson (Chief Technical Officer)

Location Stockholm, Sweden
Area served Europe
Industry Software, Internet
Products Listed on Wikipedia
Services
  • Online shopping
  • Music education
  • Consumer generated media
Vocaloid(s)
  • Sweet Ann
  • Big Al
Link(s)


PowerFX (aka PowerFX Systems AB) is a small recording company, based in Stockholm, Sweden. This company has been producing music samples, loops and sound effects since 1995.

Contents

AboutEdit

They are the creators of vocaloid Sweet Ann and Big Al. They were first introduced to the software after the introduction of first Vocaloids from Zero-G at the NAMM trade show (Lola and Leon) and were later recommended to Yamaha by Crypton Future Media.

Originally they used an old 20th movie poster style of boxart for both Sweet Ann and Big-Al, but due to fan reaction later would switch Big-Al's artwork to a more western/anime style prior to his release. PowerFX's vocaloids are unique in that they are based on monsters of classic horror and science fiction (sometimes fans call their vocaloids "Monsteroids" / "Monsterloids"). After Big-Al's release they noted they intend to continue this for future vocaloids and were considering even producing a virtaul boy band of vocaloids.[1]

According to Bil Bryant, they choose to do a monster morph-type character design from the beginning to create a character for fans to become familiar with the product, after noting that this is what fans prefer. They felt it was easier to recognize and sell however if they had a comic-esque character design heading the product. Not including a character alienates the product from the fandom.[2]

Promotional InvolvementEdit

Original style of boxart used for Big Al
Angel EmfrblAdded by Angel Emfrbl

MusikMesse fairEdit

The first song demo using Big-Al, “Make Me Feel”, was prepared by Alexei Ustinov for the Frankfurt MusikMesse 2007 fair.

My SpaceEdit

Sweet Ann was originally given a My Space page as part of promotion for her.

Sweet Ann Boxart CompetitionEdit

After the much welcomed improved artwork of Big-Al, there were talks of a competition to design a new artwork for Sweet Ann.[3][4]

Fan Feed backEdit

They are also one of two studios that supports Vocaloid Otaku forums which they use for fan feed back the other studio being Zero-G.

VoicebanksEdit

Vocaloid 2Edit

Ofclboxart pwrfx Sweet Ann.jpg
Sweet Ann; English female
Ofclboxart pwrfx Big Al.jpg
Big Al; English male

Vocaloid 3Edit

Illu PowerFX Vocaloid Oliver.png

References Edit

  1. [1] New Vocaloid libraries from PowerFX] (Sweden) - Jasmine Music Technology. Dated 2007-05-28. Retrieved 2009-06-08
  2. PowerFX e-mail, 13/05/2011
  3. [2] VocaloidOtaku - Sweet Ann mainstays
  4. [3]Engloid Blog - Interview: Bil Bryant (Production and CEO of PowerFX)

External LinksEdit

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