PowerFX
Type	Public
Genre	Music and video
Foundation	1995
Key people	Bil Bryant (Production and CEO) Andreas Tyson (Production Manager) Einar Andersson (Chief Technical Officer)
Location	Stockholm, Sweden
Area served	Europe
Industry	Software, Internet
Products	Listed on Wikipedia
Services	Online shopping Music education Consumer generated media
Vocaloid(s)	Sweet Ann Big Al
Link(s)	http://powerfx.com/ http://twitter.com/#!/powerfx1 (@PowerFX1)

PowerFX (aka PowerFX Systems AB) is a small recording company, based in Stockholm, Sweden. This company has been producing music samples, loops and sound effects since 1995.

AboutEdit

They are the creators of vocaloid Sweet Ann and Big Al. They were first introduced to the software after the introduction of first Vocaloids from Zero-G at the NAMM trade show (Lola and Leon) and were later recommended to Yamaha by Crypton Future Media.

Originally they used an old 20th movie poster style of boxart for both Sweet Ann and Big-Al, but due to fan reaction later would switch Big-Al's artwork to a more western/anime style prior to his release. PowerFX's vocaloids are unique in that they are based on monsters of classic horror and science fiction (sometimes fans call their vocaloids "Monsteroids" / "Monsterloids"). After Big-Al's release they noted they intend to continue this for future vocaloids and were considering even producing a virtaul boy band of vocaloids.^[1]

According to Bil Bryant, they choose to do a monster morph-type character design from the beginning to create a character for fans to become familiar with the product, after noting that this is what fans prefer. They felt it was easier to recognize and sell however if they had a comic-esque character design heading the product. Not including a character alienates the product from the fandom.^[2]

Promotional InvolvementEdit

MusikMesse fairEdit

The first song demo using Big-Al, “Make Me Feel”, was prepared by Alexei Ustinov for the Frankfurt MusikMesse 2007 fair.

My SpaceEdit

Sweet Ann was originally given a My Space page as part of promotion for her.

Sweet Ann Boxart CompetitionEdit

After the much welcomed improved artwork of Big-Al, there were talks of a competition to design a new artwork for Sweet Ann.^[3][4]

Fan Feed backEdit

They are also one of two studios that supports Vocaloid Otaku forums which they use for fan feed back the other studio being Zero-G.

VoicebanksEdit

Vocaloid 2Edit

Sweet Ann; English female

Big Al; English male

Vocaloid 3Edit

Oliver

References Edit

External LinksEdit

• Official site: PowerFX
• Twitter: PowerFX
• MySpace: Sweet Ann
• Engloid Blog: Interview: Bil Bryant (Production and CEO of PowerFX)
• Youtube Channel: PowerFX Systems
• Facebook: Vocaloid Oliver

NavigationEdit