Sapporo has been the main target of sponsorship and in 2010, 2011 and 2012 with Crypton Future Media sponsoring the winter festivals. The image of Hatsune Miku would appear around the town on the public transport system arouns. The image portrayal of Miku that is used is "Snow Miku", which has had a number of related merchandise released in conjuction with this version of Miku.
In 2012, several ice sculptures of the Character Vocal series and several snow sculptures of Miku were produced for the event. However, February 7, 2012, one of the Snow Miku sculptures later collasped and had to be rebuilt elsewhere with better support. The collasped figure also hit a woman in her early 60's on the back of the head, no serious injuries were sustained in the process.
On February 10, 2012, Miku performed at the Snow Festival from Sapporo with a secret mini-concert that was not announced nor broadcasted. This performance was the first time that she appeared singing outside.
Snow Miku DesignsEdit
A Yuki Miku X Hello Kitty promotion was also done during the 2012 event.