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This is an article about the marketing of Shanghai HENIAN Information Technology Co. Ltd. related properties.



In October 2014, VOCANESE promoted their official eyewear line, created by KMYK Design. The glasses were inspired by Tianyi and Yuezheng Ling's characters for the song, March Rain.

In November 2014, VOCANESE promoted the limited edition Luo Tianyi inspired headsets, created by LEMON SOLO.

In January 2015, VOCANESE promoted a 2015 calendar, celebrating the Year of the Ram. All characters were featured in the inside contents, including Ling and Zhanyin Lorra who appear on the cover. Longya appears in the inside contents.

In February 2015, official products created and sold by Manchy, were promoted by Vsinger. Merchandise included folders, a poster of the Vsinger cast, and a travel mug.

In October 2015, key ring charms were created for the Vsinger cast. There were also folders featuring fanmade "Rock" designs for the cast.[1]

In September 2016, Stardust 2017 calendars were revealed.[2] Later that month, it was announced that Quadimension was partnering with AIMON to produce and distribute Stardust mugs and pillows. The mug's design was drawn by Kaze, while the pillows' designs were drawn by Kaze and Bison Cangshu.[3]


T-shirts were created based on Luo Tianyi with three variations. Two had pictures with Tianyi's head on them, one with various expressions on it, and another simply saying "VOCALOID CHINA" on it with a large "V" along the side.

On February 25th, 2015, official t-shirts by Manchy were revealed. One used the individual boxart or conceptual designs of Tianyi, YANHE, Ling, and Lorra, while the others were pixel versions of them. Later in the same year, more shirts were produced that featured full boxart designs of Tianyi, YANHE, and Ling.

In Spring 2016, a design contest was held for Tianyi, YANHE, Ling and Qingxian in collaboration with AScosing and The contest focuses on creating an outfit for the girls that revolves around "Spring Garden" or "Summer Forest" and it was encouraged that artists drew inspiration from animals, plants, insects, flowers, or birds. Artists could choose one VOCALOID to design for or give designs to all four of them. The winning designs would be made into real outfits that consumers could wear and would be available for purchase.[4][5][6]

On April 14th, the winners were revealed. Setsuya was the winner for designing all four of the girls and received 6000 RMB. Her theme was "春庭·镜花水月" (Spring Garden·Flower in the Mirror). 斐翔c-拖延症候群小咩, 夕亚人, 若木生华, and icece were the winners for drawing only one of the girls. 斐翔c-拖延症候群小咩 designed Tianyi, 夕亚人 designed YANHE, 若木生华 designed Qingxian, and icece designed Ling. They won 2000 RMB. All winners received six months worth of revenue from the sales of the apparel and a certificate of honor from Vsinger.[7]

On May 20th, Quadimension hinted that Stardust would be receiving her own t-shirts. These were later made available on Quadimension's taobao shop.[8]

In June 2016, SHN collaborated with VALUE SOUL to create two different types of necklaces based on each Vsinger character. One set consisted of vertical necklaces that are color coded for each Vsinger character: blue for Tianyi, green for YANHE, red for Ling, black for Longya, purple for Qingxian, and white for Moke. Each of these necklaces had treble clefs decorated on it. Another set of necklaces had either Tianyi's or Longya's Sanskrit character on it within a circle. Lastly, there are four different rings with the Sanskrit characters for Tianyi, Ling, or Longya, or the charm on YANHE's jacket. There is also another ring available with Tianyi's angel wing decorated on it, but it is only found through VALUE SOUL's taobao.[9]

In September 2016, SHN announced another design contest for Tianyi, YANHE, Ling, and Qingxian. The theme focuses on the nature of the Autumn or Winter seasons and the winning designs would be made into real wearable outfits, much like the Spring or Summer contest before. However, this contest only accepted group artwork rather than a single character. The winners would receive revenue from the sales of the apparel and a certificate of honor from Vsinger.[10] Setsuya was in first place, Moyouxi was in second place, Shisi Zhizhi was in third place, and Xiyaren was a runner up.[11]


A figurine of Tianyi appeared in the YAMAHA VOCALOID shop as part of her promotion. It was issued with the Deluxe version of her software. It was also available on Taobao. A second smaller figurine had also appeared since.

A plush of Tianyi's fairy, Tian Dian, was developed and sold through Taobao.

A garage kit Luo Tianyi figure by Meng Zhai Tang was announced on July 31st, 2015.[12] However, activities regarding this figure's production ceased in February 2016. It is unknown if this figure would ever be completed.

A design contest was launched for Luo Tianyi, YANHE, Yuezheng Ling, Stardust, Yuezheng Longya, Zhiyu Moke, and Mo Qingxian. The designs would be used for miniature figures that would be crafted by HobbyMax. Fans created different outfits for the characters and were not restricted to their official designs. They were also able to design for one or more characters. On December 7th, the top twenty designs were revealed and fans were able to vote for their favorite set.[13] These figures are about 5 centimeters tall and would be sold in packages of 8: the 6 Vsinger characters, Stardust and a Bonus character. The contest was started on November 16th, 2015 and ended on December 5th. The winner was revealed to be Lai Lei QWQ and the theme was "The Language of Flowers".[14][15] The figures were later made available on taobao and other online shops.


Mobile AppEdit

In May 2016, Tianyi received her own set of emoji stickers for WeChat. The stickers were drawn by 2LH.[16]

Main article: Mobile OS Apps

AR AppEdit

A limited Luo Tianyi AR App was released by VOCANESE.[17] The AR card and application could be obtained through the VOCANESE website. After pointing the camera to the card, a 3D Luo Tianyi figure will dance on the mobile phone.[18]


Luo Tianyi has her own game known as VOCANOVA[19], which is available as an app for the iPad. There is currently a lite version of the game in the iTunes App store [20]. VOCANOVA is currently available to the China iTunes App Store only, and is not purchasable or downloadable in any other iTunes stores worldwide.

Tianyi, YANHE and Ling are featured in the mobile video game, Zion, which was developed by aquatrax in collaboration with Shanghai HENIAN.



Main article: Vsinger Anime

Tianyi was the first VOCALOID to be featured in her own animation series. The series was released as a 5 part PV set. On May 15th at CFO3, the full first PV was made available. The rest of the VOCALOID CHINA cast debuted in the following episodes.


From July 1st 2015 to October 1st, a song writing contest was held. Participants could only use Tianyi, YANHE, and/or Ling's voicebanks and the themes were: Idyllic Land of Peach-Blossom Spring (桃花源), Midsummer Night (仲夏夜), and To Youth (致青春). [21]



Either prior to or shortly after Luo Tianyi's release, there was a convention and conference held for fans of the Chinese VOCALOID. The convention took place on a college campus, where students and anime fans alike interested in learning more about her came to be educated on what exactly she was, and how to use her. Visitors and participants also had the opportunity to test out a beta version of VOCANOVA during the visit. The convention was overall a form of promotional advertisement aimed at gaining a larger following in the Chinese fandom.

A second conference was held on December 13, 2013, which was also held on a college campus. This was also a form of promotional advertisement, however, it also included information on YANHE, the newest Chinese VOCALOID at the time. According to Taobao, tickets could be purchased at 0.10 yuan.


On July 29, 2013, VOCANESE participated in the NHK WORLD event held in China. Luo Tianyi and YANHE were both confirmed to appear at the event, however, only photos of YANHE's debut were available. The official promotional video for the song, 梦之雨 (Rain of Dreams) by Dr. Yun was showcased. SeeU is also seen in the picture, but it is unclear why she was presented at the event.

She appeared in an airline flyer in March 2014.[22]


Tianyi, YANHE, and Ling made an appearance the ChengDu CAF Game&Comic Con from September 19th to the 21st.[23] This was Ling's first concert performance.

Luo TianyiEdit

In February 2016, Tianyi performed live on HuNan TV Gala in celebration of the Lunar New Year. She sang Huār Nà Jí with a singer named Yang Yuying.[24]

Luo Tianyi was invited to perform at the Bilibili Macro Link of 2016, hosted at the Mercedes Benz Arena in Shanghai on July 23rd.[25][26] More information could be found on the Luo Tianyi V4 page.

YANHE's concertEdit

First or last yanhe

Picture compliments of Vsinger official Facebook page

On May 24, 2014, YANHE made an appearance in "The First or the Last" concert, singing two of her own songs: "心之光" (Light of the Heart) by TiàonǎnP, and "刀剑春秋" (The Age of Swords and Blades) by litterzy.

The concert was a success according to the letter written by Dr. Yun and was posted on Vocaloid Empire as a huge "thank you" note to the fans. Vsinger has uploaded official photos on Weibo and Facebook.[27]


  4. Outfit contest part 1
  5. Outfit contest part 2
  6. Outfit contest; English translation
  7. link
  8. Stardust shirts
  9. Vsinger pendants
  10. Autumn and Winter design contest
  12. link
  13. Top 20 figure designs
  14. link
  15. Winning designs for figure contest
  16. WeChat
  17. link
  18. link
  19. link
  20. link
  21. Song Contest 2015
  22. Airline Flyer
  23. link
  24. link
  25. BML Guest list
  26. BML2016 VNN translation
  27. link

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