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In May 2011, Toyota used Hatsune Miku for two online adverts to promote the 2011 Toyota Corolla. She is also displayed on the official Toyota page. Toyota had been the ones who had approached Crypton for use of Miku.
Later, the Toyota U.S. ad featuring Miku won an award Multicultural Excellence Award in November 2011 at the Association of National Advertisers' annual Multicultural Marketing & Diversity Conference. The campaign won the award in the digital media category.